ARPU Calculator
Calculate your Average Revenue Per User (ARPU) from total MRR and active customers. See where your pricing sits relative to SMB, mid-market, and enterprise benchmarks, and model how much MRR increases with a price bump.
Your Numbers
ARPU
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What If You Increased ARPU?
Adding /mo per customer increases MRR by /month.
Enter your customer count above to see the impact.
How ARPU Is Calculated
ARPU is a pricing health indicator. Moving upmarket (increasing ARPU) is often more efficient than acquiring more customers at low ARPU — fewer customers needed for the same MRR, and often lower support burden per dollar.
Learn more: ARPU — Formula & Benchmarks
Also useful: LTV Calculator · MRR Calculator
Abner calculates this automatically from your Stripe data. Start your free 14-day trial — no credit card required.